Orange is The New Black
Netflix
/at WE ARE Pi, Amsterdam
Netflix asked us to create the Pride activations. Since the boats primarily focus on men, I felt a female boat should exist. After convincing Netflix to promote only this series starring women, the 360 campaign ended in an unforgettable celebration with an Orange is the New Black prison bus during Amsterdam Pride 2018.
In collaboration
with Peter Hamelinck
MEROL
Lekker met de meiden
For Merol's Lekker met de Meiden, I directed the music video. The cover, logo and merch also came from my drawing table.
We show intimacy among friends as well as celebrating women being multifaceted.
In collaboration with
Danny Griffioen
bed girls
/Threshold Award nominee
/Joke Smit Award nominee
/Museum Night Award 2017
/Vice Creators
/3FM
If you can speak up in the bedroom, you can speak up in the boardroom.
Masturbating is taboo, especially for girls. This, at an age when it is so important for them to discover their body.
bed girls encourages girls to discover their bodies as masturbation is important for a girl's sense of independence.
The installation consists of various products for the transition to puberty as well as a documented conversation between my grandmother, my mother and me about our sex lives.
Women On Wings
/NRC Charity Award (Gold)
A campaign to find new volunteers to to help social enterprises get organized and employ more women in India.
concept & design
/me, Isabelle Griffioen
Build Kindness
Not Walls
/New York Times, 15.03.2016
/ADC Global, 16.03.2016
Jessica Walsh + Timothy Goodman asked us to think of a project that would impact the world with kindness, as part of their class at SVA. Since Trump just announced his candidacy I came up with the idea to build a wall around the Trump Tower on 5th avenue in New York.
concept
/Isabelle Griffioen
rest
/Walsch + Goodman
Applaus voor Eber-hart
Eberhard van der Laan, the mayor of Amsterdam, had to step down because of terminal illness in September '17. Within four days after his announcement we hosted an inclusive event with 1,5k visitors. I enjoyed initiating this applauding event 'Eberhart' together with Caesar Bast, to show him one last round of respect by singing his favorite song together in front of his official residence in Amsterdam. Ever since, Amsterdam Bakeries sell Eber-hearts.
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Just walk it.
/Clio Sports Award (Bronze)
Rethinking the best parking spot as the one that is furthest away.
insight
It's hypocritical to identify as sporty yet to try and find the closest parking spot.
creative direction
/me, Isabelle Griffioen
art direction
/Mathilde Adrien
Is your car vacation proof?
/at Yune Amsterdam
For ANWB, the royal Dutch touring club, we tell car owners that they should make sure their vehicle is ready to go on holiday.
insight
kids are able to take care of 'things' like they take care of people.
creative
/me, Isabelle Griffioen