Orange is The New Black
Netflix
/at WE ARE Pi, Amsterdam
Netflix asked us to come up with Orange is the New Black activations. The 360 campaign ended in an unforgettable celebration with a floating Orange is The New Black prison bus during Amsterdam Pride 2018.
creative director
/Peter Hamelinck
creative
/me, Isabelle Griffioen
MEROL
Lekker met de meiden
For Merol's Lekker met de Meiden, I directed the video clip with my brother Danny Griffioen as DOP. I also designed the cover and logo.
We aimed to show intimacy among friends as well as celebrating women being multifaceted.
bed girls
/Threshold Award nominee
/Joke Smit Award nominee
/Museum Night Award 2017
/Vice Creators
/3FM
Masturbating is taboo, especially for girls. This, at an age when it is so important for them to discover their body.
bed girls encourages girls to discover their bodies as masturbation is important for a girl's sense of independence in bed -and in life.
The installation consists of various products for the transition to puberty as well as a documented conversation between my grandmother, my mother and me about our sex lives.
Women On Wings
/NRC Charity Award (Gold)
a campaign to find new experts who will be volunteering to help social enterprises get organized and employ more women in India.
Women on Wings let me know that they had trouble with experts trying to put their mark on the business they're helping.
everything
/me, Isabelle Griffioen
Build Kindness
Not Walls
/New York Times, 15.03.2016
/ADC Global, 16.03.2016
Jessica Walsh + Timothy Goodman asked us to think of the 12th step of their '12 Kinds of Kindness' project as part of their class at SVA. My idea was to build a Trump wall in New York City.
insight
if the significant amount of voters in New York feel the dehumanizing impact of a wall, they will think twice.
Eberhard
Eberhard van der Laan, the mayor of Amsterdam, had to step down because of terminal illness in September '17. Within four days after his announcement we hosted an inclusive event with 1,5k visitors. I enjoyed initiating this applauding event 'Eberhart' together with my friend, Caesar Bast, to show him one last round of respect by singing one of his favorite songs together in front of his official residence in Amsterdam.
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Just walk it.
/Clio Sports Award (Bronze)
Rethinking the best parking spot as the one that is furthest away.
insight
It's hypocritical to identify as sporty yet to try and find the closest parking spot.
creative direction
/me, Isabelle Griffioen
art direction
/Mathilde Adrien
Is your car vacation proof?
/at Yune Amsterdam
For ANWB, the royal Dutch touring club, I came up with a way to tell car owners that they should make sure their vehicle is ready to go on holiday.
insight
kids are able to take care of 'things' like they take care of people.
creative
/me, Isabelle Griffioen
creative direction
/Jeroen Dontje